Before You Can Sell It, You Need to Tell It.
Build a Foundation of Trust, Authenticity, and Consistency
Before anyone will buy what your brand is selling, they need to buy into what your brand is saying. If you’re still asking “why do I need to spend money developing messaging at all?” — read on.
Not Just Words: the Magic of Great Messaging
Ok. So what is “messaging” exactly? To us, messaging is the unique, specific, and consistent articulation of:
BRAND ID: Who your brand is
PAIN POINTS: What problem your brand is solving
SOLUTION: How your brand is solving it
AUDIENCE: Who you brand is solving it for
DIFFERENTIATION: Why your brand solves it better than anyone else
Where and how do I use my foundational messaging?
Use it in your PR, social media, blog posts, website copy, sales collateral, advertising — everything. It is the hub of all your brand and product communication. When this hub is on-point, it serves as a solid foundation for the spokes across all mediums and formats, allowing your whole company to communicate a compelling message with a consistent voice.
Our Messaging Approach(es)
In as little as 5 days, we develop and deliver a customized messaging framework consisting of value pillars, descriptions, catchy headlines, and voice & tone guidelines that you can use in ALL of your customer-facing marketing materials—website, one-pagers, sales collateral, social media, paid media, PR, and more.
Pricing & Packages
From the leanest of our offers with “Lite” to our not-so-lean offer of “Enterprise,” we deliver messaging based on your competition, your ideal customer, and your offering.
Want to see examples? Take a look at some work we’ve done for other clients.
How do I get started?
Schedule a 15-minute consult call with us HERE.